Marketing Strategist
Recruitment Matters
Lusaka, Zambia
14h ago

Responsibilities include but are not subject to :

Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations

Set specific marketing goals that align with the overall direction and business goals

Develop and maintain digital campaigns to increase web traffic

Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROIForecast market trends

Research market to identify new opportunities

Generate innovative ideas to promote our brand and our products

Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans

Use customer feedback to ensure client satisfaction

Ensure brand alignment to increase brand awareness and equity

Key Skills

In-depth knowledge of CRM software and Content Management Systems

Outstanding organizational and time management skills

Excellent communication, interpersonal and presentation skills

Creative thinker with data-driven analytical aptitude

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